In case you haven’t seen this morning’s headlines, Vidyo is continuing to disrupt the video conferencing market and just announced a new free cloud-based service: VidyoWay. Now anyone using Cisco, Polycom, Lifesize, other H.323 and SIP-based room systems, Microsoft Lync clients, mobile devices and telephones can easily connect with each other and/or with Vidyo endpoints.
Interoperability doesn’t mean interconnectivity:
At the risk of sounding old, I’ll admit I was part of the H.323 standardization effort in the previous century. Interoperability did exist in 1997, but widespread adoption of video conferencing has long been inhibited by low quality, high cost and complexity associated with attempting to provide B2B collaboration within multi-vendor environments. Businesses came to expect the ease of use provided by legacy phone service, yet we never think of that as a missing piece of the puzzle in business video communications today. Everybody knows that when you dial +1 201 you will get to New Jersey and if you continue to dial seven additional digits you reach your intended target. The global agreement that is needed to make this happen is simply not in place for video conferencing. These problems, alongside inhibiting costs and quality issues have slowed down the legacy video conferencing market.
Vidyo’s architecture solves a large part of the structural challenges seen in the market today by offering very high-quality meet-me solutions that bring price and performance in line with user expectation. Vidyo delivers a business video conferencing solution that promises natural quality, reaching a wide set of devices, on best effort networks, at price points that deliver significant savings and works for B2B and B2C solutions and even high scale C2C applications. The compelling advantage of this architecture fuels Vidyo’s fast growth (four times faster than the rest of the industry)
Recently we have seen a number of players aiming to address the space between new high-quality solutions, and the legacy connectivity issues by offering a ‘transcoding room in the cloud’ that allow different technologies to interconnect in a much simpler way than was previously available to users. People who use legacy systems spend a lot of money on their equipment and find that it is not easily usable for communication outside of their company. These “cloud based” services, although not cheap, are welcomed by such people that want to improve the return on investment of their equipment.
That’s where VidyoWay comes in. VidyoWay addresses ALL three factors of cost, complexity, and limited connectivity for legacy devices to remove the barriers to enterprise visual collaboration more effectively than any other solution in the market. Being completely free and super easy to use we hope that it will become the standard way for people to connect their legacy devices. VidyoWay will eliminate the need for IT assistance and the age-old question: “I am using one interconnectivity service and you are using another, now what?”
So what’s in it for Vidyo?
VidyoWay gives video conferencing users something that they have wanted for a long time. With this service, they only need to configure their legacy architecture room system ONCE to connect with VidyoWay. The same way several callers may dial a single 800 number to join an audio conference bridge, video conferencing participants can now use a single dialing scheme to leverage video communications with other business users regardless of their device. The extra bonus – everyone is already ‘VidyoReady’ because VidyoWay federates for free to any hosted or on-prem videoconferencing system. This allows Vidyo to have a dialog with all the end users that are not ready to switch to a new architecture yet and help them to do so in a gradual way. Think about it, we are closing the gap with free interconnectivity.
Some of you may be wondering whether this will decrease Vidyo sales because it is available for free. To the contrary: it will increase sales as it connects the Vidyo user-base to all organizations that use legacy systems. As these organizations switch to us, mobile devices, desktop conferencing and telepresence rooms will already be ready for Vidyo’s product line. The legacy world is measured in about a million endpoints and is still a very small fraction of the potential market of hundreds of millions of personal endpoints and affordable telepresence users that our paid products are addressing. VidyoWay’s fair use policy requires the use of the service for the purpose of legacy device interconnectivity and conferencing. Consequently the use of VidyoWay for legacy endpoints doesn’t even put a dent in our target market for our full product portfolio. Moreover, native use of Vidyo (not via transcoded legacy endpoint) provides tremendous quality and cost benefit which drove our business to grow four times faster than the industry average.
So far, the reaction to this news has been overwhelmingly positive. Here is what some of the industry’s key analysts and media have said about VidyoWay:
“Vidyo’s new VidyoWay offering was very impressive. This compelling new service solves the ease-of-use problem that has plagued the industry for years. The VidyoWay demo was very comprehensive – it’s easy to use, borderless and most importantly free! We believe the VidyoWay offering will be a hit with channels and customers.” - Troy Jenson – Managing Director and Senior Research Analyst, Piper Jaffray
“Vidyo continues to prove themselves as a leader in market innovation, technical excellence, scalability and adaptability to varied video conferencing environments. The new, free VidyoWay service is sure to positively disrupt the market as Vidyo has been able to do in recent years. VideoWay has the true potential to expand the video conferencing and collaboration market to mass deployment levels.” – Roopam Jain, Industry Director, Unified Communications and Collaboration, Frost & Sullivan
“Multivendor interoperability is a real pain point in the video conferencing industry. Interconnecting video conferencing systems that businesses have deployed is certainly possible, but is often both complicated and expensive,” said Brian Riggs, research director at Current Analysis. “A service like VidyoWay should have considerable appeal among companies seeking a straightforward way to make video communication as commonplace as telephone calls, at no cost to the end user. Vidyo continues to dramatically change the economics of B2B video conferencing.” - Brian Riggs, Research Director, Current Analysis
Ofer Shapiro co-founded Vidyo in 2005 and pioneered Personal Telepresence, enabling a new generation of software-based natural, multi-point HD video conferences on desktop computers, room systems, and mobile devices. Prior to Vidyo, Ofer spent eight years at RADVISION where he was responsible for the development of the first IP video conferencing bridge and gatekeeper technology and the first commercially successful video conferencing architecture. He also served as senior vice president of business development responsible for strategic sales and relationships. Ofer was a contributor and one of the editors of the H.323 standard. Ofer has over fifteen years of experience in bringing disruptive technologies to market. He holds a Master’s Degree in Applied Physics.