Vidyo’s Top 25 Partners Grow Over 400% on Aggregate — From Q1 2011 through Q3 2012

January, 2013 … the beginning of what promises to be a pivotal and exciting year for all of us in the video communications world.  And to start the year off with a bang – how about a BOLD statement from industry pundit, Elliot Gold – founder and publisher of Telespan — in his industry “Predictions for 2013.”  (Elliot isn’t shy about boasting his 75% accuracy rate in 18 years of making these predictions.  Out of 170 predictions, 127 have been correct.)  Elliot predicts that in 2013, Polycom will fall behind Vidyo as sales of software-based video communications will surpass sales of hardware-based solutions. Wow, Elliot!  We’re hoping that this prophecy falls into your 75 percentile!

To explore why Elliot, as well as others in the industry, are foreseeing such increased growth from Vidyo, we turned to Jim Fairweather, Vidyo’s Vice President of Worldwide Channels, for some answers.

 

What are the most exciting proof points of success that Vidyo has had in the channel this year?

Vidyo’s top 25 channels have grown over 400% since Q1/2011…which by anyone’s measure, is phenomenal. Our channels continue to experience favorable growth and profit due to many compelling factors.  We are now being recognized as having a growing leadership position within the industry.  We have been first to market with technology that subsequently others have been trying to follow.  We are meeting the demands of a large cross section of users in a variety of different markets: healthcare, education, enterprise, SMB. In addition, channels can leverage Vidyo technology to sell their own value-added services.  We are satisfying the needs of many, not just a select few.

What do you view as the top reasons for Vidyo’s success in the channel?

We are providing the right product/technology at the right time.  Vidyo was established to support the changing and growing needs of this industry and we have repeatedly fulfilled that challenge.  We have addressed the trends and growth in desktop and mobile with extreme ease-of-use on those devices.  We offer reduced cost of ownership.  We give the channels the ability to choose between selling the product as a service or as a product, and at the same time sell at very favorable margins. Plus, Vidyo technology allows channel partners to leverage their value proposition and consultative relationships with their clients.

With the overall industry down, why is Vidyo such a compelling option?

Customers are looking for affordable, scalable, software-based video clients and infrastructure versus expensive room systems and hardware MCUs. Channels can generate new customers with Vidyo-based products because they can ride the growth of mobile, desktop and cloud and not cannibalize their original customer base.  There’s no other option on the market today that is able to offer such a wide cross-section of capabilities at such an affordable price point, and that is being recognized in the industry.  For example, in his latest report, Piper Jaffrey’s Troy Jenson says this about Polycom: “…We believe (Polycom) is playing catch up with other service and software competitors…like Vidyo.”

Where has Vidyo seen its strongest growth and why?

Because of a high level of partner dedication and loyalty, we have seen strong growth across the globe, in all regions.  In 2012 we significantly expanded the number of our distributors worldwide and our named user CSP model has expanded greatly.

What products are resonating with all channels?

In general, the channel is demonstrating high interest in our flagship products such as : Vidyo Mobile and Desktop and the Vidyo Infrastructure.  Newer products such as VidyoWay and VidyoRouter Virtual Edition are gaining momentum since they significantly expand the scalability and deployment capabilities of Vidyo technology.

How is Vidyo positioned in terms of future growth?

Legacy video conferencing companies and “market insiders” alike have finally acknowledged what we at Vidyo have been saying all along – sustainable, future-proof business models must be based on software-based solutions. Vidyo has the competitive edge as many companies, like Polycom, are just beginning their software move. Vidyo introduced its first software-based product 5 years ago!

From your point of view, why are competitors losing ground in their channels?

Our products alone cost less than what our competitors customers’ are paying simply for maintenance on legacy technology.  Many channels have said they view us as an up and coming threat to Polycom and Cisco. We feel confident that more and more customers will choose software based solutions instead of room systems … and the most logical choice is Vidyo.

To what do you attribute Vidyo’s fast paced partner growth in the past 12 months?

Focus and support on OEMs, Premier Partners (direct resellers), Distributors and CSPs that believe in the growth and profitability of Vidyo Products, Services and Programs.

Have you seen demand change over the past 12 months in the channel?

Yes. We continue to recruit new channels in the traditional video conferencing space as well as channels in the UC and IT markets. For instance, IT Data VARs from companies like VMware and IBM are very interested in our Virtual Edition product oiffering.

Anything else of note to share about Vidyo’s phenomenal growth?

In summary, this is a really exciting time for Vidyo and our channel partners.  Vidyo is growing faster than the industry average growth, which among other factors, demonstrates the remarkable commitment between Vidyo and its Top 25 partners which includes resellers and service providers.  By the way, this 400% growth is in addition to (not including) the various strategic partnerships Vidyo has with companies such as Google, Nintendo, etc. Vidyo has come of age and we are looking forward to a great 2013!

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Jim Fairweather is Vice President, Worldwide Channels and Sales. Jim drives the recruitment, growth and profitability of Vidyo’s Global Channels, OEMs and Service Providers. Jim has held several Executive Management positions in the VC and UC market for over 13 years. His long standing commitment to client relationships and customer satisfaction has been a key contributor to his success. Prior to joining Vidyo, Jim was VP of Worldwide Sales for HP’s Visual Collaboration Business Unit. He was responsible for global sales, channel strategy, and HPVC field engagement with over 25,000 Sales Professionals at Hewlett Packard. Jim grew HPVC revenue, established sales plans and recruited strategic distributors and channels. Prior to his tenure at HP, Jim was Vice President, Americas & US Sales at Polycom, PictureTel and MCI WorldCom. He was responsible for the revenue attainment of over $1B, and led several large sales organizations. Jim is very well known and highly respected in the industry. His strategic relationships and influence have significantly contributed to the growth of the UC industry over the years. Jim completed the Executive Management Program at the University of Michigan and holds a BS in Accounting from Bentley University.

Vidyo on Qualcomm Snapdragon Processors Leverage Multi-Screen Hardware for the Entertainment and Gaming Worlds at CES

Vidyo is certainly making its presence known at this year’s Consumer Electronics Show via several key “guest appearances” around the exhibit hall. At CES this week, the Vidyo platform is enabling many companies such as Alcatel-Lucent, HealthSpot and Qualcomm to demonstrate never-before-seen video communications and collaboration capabilities and achievements.

For instance, over at Qualcomm’s CES Booth #30313 in the South Hall of the Las Vegas Convention Center, the first demonstration of SVC high-quality Video Collaboration on Mobile Platforms is based on Vidyo’s Adaptive Layering Technology, driven by Qualcomm’s new, incredibly powerful Snapdragon™ S4 Pro Mobile Development Platform for tablets, smart TVs and professional displays. The Snapdragon S4 Pro brings number-crunching, quad-core power to computational intensive tasks, and the demo at CES spotlights just what happens when Vidyo is able to harness the processing power of Qualcomm’s groundbreaking new chipset. The demo features multi-screen video collaboration capability across smart TVs and mobile devices featuring Snapdragon S4 processors, allowing users to enjoy video collaboration on a mobile device, seamlessly transfer the video exchange to a smart TV, then transfer back again on the fly.  You can imagine the power this gives developers as they realize the potential of leveraging HD multi-screen hardware for their universal multimedia and gaming services!

Vidyo’s exceptional video communications and collaboration solution – the technology that powers video conferencing in Google+ Hangouts and Nintendo’s Wii U Chat — is the ideal platform to illustrate the dynamic results Qualcomm can achieve with their latest quad-core processor chipset. Leveraging Vidyo’s flexible APIs and easily integrated technology, the company is able to demonstrate the breadth of applications that can be developed by combining Qualcomm and Vidyo technologies. This demonstration proves the unmatchable power of the Snapdragon S4 quad core chipset that can bring to life devices featuring Snapdragon S4 processors with high-quality conferencing capability without any extra processing power or purpose-built hardware acceleration.

This powerful combination of Qualcomm processors and Vidyo technology unlocks a whole new set of applications that enable users to play a game, watch a movie or surf the Internet, while simultaneously engaging in high-quality video conferencing.

According to Ofer Shapiro, Vidyo’s co-founder and CEO, “Using Qualcomm’s quad-core Snapdragon S4 chipset, Vidyo is able to support Scalable Video Coding (SVC), high-quality video on mobile devices, which further enhances the reach of an SVC based system. Since Vidyo’s software- based solution enables high-quality telepresence on any device, we are able to work with vendors such as Qualcomm that are developing next generation processors to allow amazing real-time video quality across the mobile and smart TV display space enabling numerous entertainment and gaming applications.”

Even if you’re not at CES this week, you can still see this amazing Vidyo and Qualcomm demo! To request a free Vidyo trial click here.

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Michal Raz is Vice President of Business Development at Vidyo and is responsible for strategic partnerships that align with the Vidyo strategy for video collaboration and virtualization. Michal brings over 17 years of background in business development, strategic planning, marketing and engineering. Michal joined Vidyo from RADVISION where she served in a series of roles in engineering, business development, marketing and strategy. Michal is a visual communications veteran with a passion for innovation. Michal graduated with honors with a B.Sc. degree in Chemistry from the Technion, Israel Institute of Technology. Michal also received a Software Engineering scholarship from the Israeli electronics industry consortium and the Technion.