When was the last time you actually visited your local bank branch? It’s probably not as common of a trip as it used to be. While online banking offers customer convenience, many banks are finding that face-to-face interaction is key to customer loyalty and are looking to integrate visual communications into mobile video chat, wealth management consultations and even video-enabled ATM machines.
IndusInd, one of the fastest growing new-generation private sector banks in India with 638 branches across the country, is currently providing all customers with free video chat via a smartphone application, powered by the VidyoWorks™ platform.
The free mobile application from IndusInd has a simple user interface, providing banking customers with quick and easy access to a customer service representative
The service, called Video Branch, is an easy-to-use app providing real-time face-to-face video conversations with branch managers, relationship managers or with a centralized Video Branch executive. Through Video Branch, customers have access to a wide range of information and transactions that cater to all banking services currently offered through IndusInd phone banking, as well as financial transactions like opening a fixed deposit or recurring deposit, among many others. The VidyoWorks platform and APIs allow IndusInd to easily integrate video communications into its online and digital banking initiatives. VidyoWorks also enables IndusInd to integrate highly scalable, affordable video into evolving workflows and new consumer facing technologies and devices as they emerge.
IndusInd has launched a national advertising campaign in India promoting the benefits of personalized, face-to-face communication through Video Branch
IndusInd’s mobile video chat is just one example of how banking is being transformed by the VidyoWorks platform in the Internet of Things era. Other innovative applications will soon be unveiled by some of the largest banks in the world enabling face-to-face communications with customers, creating better brand loyalty and customer satisfaction. Stay tuned for more exciting updates from Vidyo and our customers in this space!