Vidyo’s Top 25 Partners Grow Over 400% on Aggregate — From Q1 2011 through Q3 2012

January, 2013 … the beginning of what promises to be a pivotal and exciting year for all of us in the video communications world.  And to start the year off with a bang – how about a BOLD statement from industry pundit, Elliot Gold – founder and publisher of Telespan — in his industry “Predictions for 2013.”  (Elliot isn’t shy about boasting his 75% accuracy rate in 18 years of making these predictions.  Out of 170 predictions, 127 have been correct.)  Elliot predicts that in 2013, Polycom will fall behind Vidyo as sales of software-based video communications will surpass sales of hardware-based solutions. Wow, Elliot!  We’re hoping that this prophecy falls into your 75 percentile!

To explore why Elliot, as well as others in the industry, are foreseeing such increased growth from Vidyo, we turned to Jim Fairweather, Vidyo’s Vice President of Worldwide Channels, for some answers.

 

What are the most exciting proof points of success that Vidyo has had in the channel this year?

Vidyo’s top 25 channels have grown over 400% since Q1/2011…which by anyone’s measure, is phenomenal. Our channels continue to experience favorable growth and profit due to many compelling factors.  We are now being recognized as having a growing leadership position within the industry.  We have been first to market with technology that subsequently others have been trying to follow.  We are meeting the demands of a large cross section of users in a variety of different markets: healthcare, education, enterprise, SMB. In addition, channels can leverage Vidyo technology to sell their own value-added services.  We are satisfying the needs of many, not just a select few.

What do you view as the top reasons for Vidyo’s success in the channel?

We are providing the right product/technology at the right time.  Vidyo was established to support the changing and growing needs of this industry and we have repeatedly fulfilled that challenge.  We have addressed the trends and growth in desktop and mobile with extreme ease-of-use on those devices.  We offer reduced cost of ownership.  We give the channels the ability to choose between selling the product as a service or as a product, and at the same time sell at very favorable margins. Plus, Vidyo technology allows channel partners to leverage their value proposition and consultative relationships with their clients.

With the overall industry down, why is Vidyo such a compelling option?

Customers are looking for affordable, scalable, software-based video clients and infrastructure versus expensive room systems and hardware MCUs. Channels can generate new customers with Vidyo-based products because they can ride the growth of mobile, desktop and cloud and not cannibalize their original customer base.  There’s no other option on the market today that is able to offer such a wide cross-section of capabilities at such an affordable price point, and that is being recognized in the industry.  For example, in his latest report, Piper Jaffrey’s Troy Jenson says this about Polycom: “…We believe (Polycom) is playing catch up with other service and software competitors…like Vidyo.”

Where has Vidyo seen its strongest growth and why?

Because of a high level of partner dedication and loyalty, we have seen strong growth across the globe, in all regions.  In 2012 we significantly expanded the number of our distributors worldwide and our named user CSP model has expanded greatly.

What products are resonating with all channels?

In general, the channel is demonstrating high interest in our flagship products such as : Vidyo Mobile and Desktop and the Vidyo Infrastructure.  Newer products such as VidyoWay and VidyoRouter Virtual Edition are gaining momentum since they significantly expand the scalability and deployment capabilities of Vidyo technology.

How is Vidyo positioned in terms of future growth?

Legacy video conferencing companies and “market insiders” alike have finally acknowledged what we at Vidyo have been saying all along – sustainable, future-proof business models must be based on software-based solutions. Vidyo has the competitive edge as many companies, like Polycom, are just beginning their software move. Vidyo introduced its first software-based product 5 years ago!

From your point of view, why are competitors losing ground in their channels?

Our products alone cost less than what our competitors customers’ are paying simply for maintenance on legacy technology.  Many channels have said they view us as an up and coming threat to Polycom and Cisco. We feel confident that more and more customers will choose software based solutions instead of room systems … and the most logical choice is Vidyo.

To what do you attribute Vidyo’s fast paced partner growth in the past 12 months?

Focus and support on OEMs, Premier Partners (direct resellers), Distributors and CSPs that believe in the growth and profitability of Vidyo Products, Services and Programs.

Have you seen demand change over the past 12 months in the channel?

Yes. We continue to recruit new channels in the traditional video conferencing space as well as channels in the UC and IT markets. For instance, IT Data VARs from companies like VMware and IBM are very interested in our Virtual Edition product oiffering.

Anything else of note to share about Vidyo’s phenomenal growth?

In summary, this is a really exciting time for Vidyo and our channel partners.  Vidyo is growing faster than the industry average growth, which among other factors, demonstrates the remarkable commitment between Vidyo and its Top 25 partners which includes resellers and service providers.  By the way, this 400% growth is in addition to (not including) the various strategic partnerships Vidyo has with companies such as Google, Nintendo, etc. Vidyo has come of age and we are looking forward to a great 2013!

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Jim Fairweather is Vice President, Worldwide Channels and Sales. Jim drives the recruitment, growth and profitability of Vidyo’s Global Channels, OEMs and Service Providers. Jim has held several Executive Management positions in the VC and UC market for over 13 years. His long standing commitment to client relationships and customer satisfaction has been a key contributor to his success. Prior to joining Vidyo, Jim was VP of Worldwide Sales for HP’s Visual Collaboration Business Unit. He was responsible for global sales, channel strategy, and HPVC field engagement with over 25,000 Sales Professionals at Hewlett Packard. Jim grew HPVC revenue, established sales plans and recruited strategic distributors and channels. Prior to his tenure at HP, Jim was Vice President, Americas & US Sales at Polycom, PictureTel and MCI WorldCom. He was responsible for the revenue attainment of over $1B, and led several large sales organizations. Jim is very well known and highly respected in the industry. His strategic relationships and influence have significantly contributed to the growth of the UC industry over the years. Jim completed the Executive Management Program at the University of Michigan and holds a BS in Accounting from Bentley University.

Vidyo on Qualcomm Snapdragon Processors Leverage Multi-Screen Hardware for the Entertainment and Gaming Worlds at CES

Vidyo is certainly making its presence known at this year’s Consumer Electronics Show via several key “guest appearances” around the exhibit hall. At CES this week, the Vidyo platform is enabling many companies such as Alcatel-Lucent, HealthSpot and Qualcomm to demonstrate never-before-seen video communications and collaboration capabilities and achievements.

For instance, over at Qualcomm’s CES Booth #30313 in the South Hall of the Las Vegas Convention Center, the first demonstration of SVC high-quality Video Collaboration on Mobile Platforms is based on Vidyo’s Adaptive Layering Technology, driven by Qualcomm’s new, incredibly powerful Snapdragon™ S4 Pro Mobile Development Platform for tablets, smart TVs and professional displays. The Snapdragon S4 Pro brings number-crunching, quad-core power to computational intensive tasks, and the demo at CES spotlights just what happens when Vidyo is able to harness the processing power of Qualcomm’s groundbreaking new chipset. The demo features multi-screen video collaboration capability across smart TVs and mobile devices featuring Snapdragon S4 processors, allowing users to enjoy video collaboration on a mobile device, seamlessly transfer the video exchange to a smart TV, then transfer back again on the fly.  You can imagine the power this gives developers as they realize the potential of leveraging HD multi-screen hardware for their universal multimedia and gaming services!

Vidyo’s exceptional video communications and collaboration solution – the technology that powers video conferencing in Google+ Hangouts and Nintendo’s Wii U Chat — is the ideal platform to illustrate the dynamic results Qualcomm can achieve with their latest quad-core processor chipset. Leveraging Vidyo’s flexible APIs and easily integrated technology, the company is able to demonstrate the breadth of applications that can be developed by combining Qualcomm and Vidyo technologies. This demonstration proves the unmatchable power of the Snapdragon S4 quad core chipset that can bring to life devices featuring Snapdragon S4 processors with high-quality conferencing capability without any extra processing power or purpose-built hardware acceleration.

This powerful combination of Qualcomm processors and Vidyo technology unlocks a whole new set of applications that enable users to play a game, watch a movie or surf the Internet, while simultaneously engaging in high-quality video conferencing.

According to Ofer Shapiro, Vidyo’s co-founder and CEO, “Using Qualcomm’s quad-core Snapdragon S4 chipset, Vidyo is able to support Scalable Video Coding (SVC), high-quality video on mobile devices, which further enhances the reach of an SVC based system. Since Vidyo’s software- based solution enables high-quality telepresence on any device, we are able to work with vendors such as Qualcomm that are developing next generation processors to allow amazing real-time video quality across the mobile and smart TV display space enabling numerous entertainment and gaming applications.”

Even if you’re not at CES this week, you can still see this amazing Vidyo and Qualcomm demo! To request a free Vidyo trial click here.

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Michal Raz is Vice President of Business Development at Vidyo and is responsible for strategic partnerships that align with the Vidyo strategy for video collaboration and virtualization. Michal brings over 17 years of background in business development, strategic planning, marketing and engineering. Michal joined Vidyo from RADVISION where she served in a series of roles in engineering, business development, marketing and strategy. Michal is a visual communications veteran with a passion for innovation. Michal graduated with honors with a B.Sc. degree in Chemistry from the Technion, Israel Institute of Technology. Michal also received a Software Engineering scholarship from the Israeli electronics industry consortium and the Technion.

Vidyo Excellence Honors Developer Community

Vidyo started as a company licensing the SDK for its next generation video conferencing technology even before it brought its VidyoConferencing product line to market. For years, Vidyo has been supporting development teams to build our video conferencing architecture into their own unique solutions. So it should come as no surprise that Vidyo has evolved the tools it offers developers into a rich set of Web Services APIs and Client APIs to make VidyoConferencing a natural part of the business workflow.

The number of developers who have integrated video communications within their applications has grown dramatically. Vidyo now has a team solely dedicated to making these partners successful, as well as growing the set of support tools to make this integration effort even easier. The range of Vidyo APIs is expanding to enable broader integration of the larger product portfolio. In fact, just added with the recent release of V2.2 are APIs for VidyoReplay.

With so many developers creating interesting and useful integrations the time has come to recognize these excellent innovations by our community. Vidyo opened the competition to our developers and selected winners in three application areas: healthcare, customer service and resource scheduling. Here are the Vidyo Excellence winners!

Healthcare
HealthSpot earned the Vidyo Excellence Award for Healthcare for its Care4 Station, a walk-in kiosk with integrated medical devices that connect patients to healthcare providers over real-time, high-definition videoconference appointments.

“HealthSpot selected Vidyo as its exclusive video conferencing platform based upon Vidyo’s media-aware, intelligent routing architecture that enables access to high quality video communications via a wide range of devices and networks,” said Dave Sebenoler, HealthSpot’s Chief Information Officer. “This visual communications technology, in concert with Vidyo’s enterprise-ready APIs, has allowed HealthSpot to create an industry leading self-service kiosk solution. The APIs allow HealthSpot to run advanced technology ‘under the hood’ while providing an intuitive user experience that distills many complex processes into a seamless patient experience.”

Customer Service
The Vidyo Excellence Award for Customer Service was earned by UST Global for iDispatch. The iDispatch application gives field technicians complete visual communications with a team of experts who can assist in solving problems while the technician is on-site.

“Using Vidyo’s rich set of web services APIs we were able to create a conference solution that is tightly integrates with an enterprise mobility platform for customer service,” said Tony Velleca, UST Global’s CIO and VP of Services and Solutions.  “This direct integration plus our hosted VidyoConferencing service provides our clients with a turnkey solution without the need to install additional hardware or software.”

Resource Scheduling
The Vidyo Excellence Award for Resource Scheduling was earned by Soltrite for See-Speak. Soltrite created an on-demand language interpretation solution customized for each client organization that may choose the languages they want to offer, as well as a variety of routing choices to select the interpreter that best meets their needs.

“We have essentially created a ‘Vidyo ACD’ product and an integration that can be molded to different client requirement situations,” said Scott Colesworthy, Soltrite’s CEO. “Vidyo allows quality over uncontrolled networks to a variety of devices enabling client locations to use non-QoS enhanced networks to lower bandwidth cost and allow the interpreters to be located in their homes.”

Congratulations again to these developers for creating stand-out videoconferencing integrations!

 

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Marty Hollander is Vidyo’s SVP of Market Development. With more than 20 years of high-tech marketing experience, Marty specializes in developing lasting strategic assets through creative market development. Previously, Marty served as Vice President of Marketing at Cemaphore Systems, Latitude Communications (later acquired by Cisco) and ProactiveNet (later acquired by BMC). He also founded CollectiveSpace and IntelliCorp, where he played a variety of executive roles. Marty has also held senior level positions at Silicon Graphics and Storm Technology. Marty earned an MBA from Stanford University as well as an MS from Carnegie-Mellon University.

VidyoWay – The Way for B2B communication

In case you haven’t seen this morning’s headlines, Vidyo is continuing to disrupt the video conferencing market and just announced a new free cloud-based service:  VidyoWay. Now anyone using Cisco, Polycom, Lifesize, other H.323 and SIP-based room systems, Microsoft Lync clients, mobile devices and telephones can easily connect with each other and/or with Vidyo endpoints.

Interoperability doesn’t mean interconnectivity:

At the risk of sounding old, I’ll admit I was part of the H.323 standardization effort in the previous century. Interoperability did exist in 1997, but widespread adoption of video conferencing has long been inhibited by low quality, high cost and complexity associated with attempting to provide B2B collaboration within multi-vendor environments. Businesses came to expect the ease of use provided by legacy phone service, yet we never think of that as a missing piece of the puzzle in business video communications today.  Everybody knows that when you dial +1 201 you will get to New Jersey and if you continue to dial seven additional digits you reach your intended target. The global agreement that is needed to make this happen is simply not in place for video conferencing. These problems, alongside inhibiting costs and quality issues have slowed down the legacy video conferencing market.

Vidyo’s architecture solves a large part of the structural challenges seen in the market today by offering very high-quality meet-me solutions that bring price and performance in line with user expectation. Vidyo delivers a business video conferencing solution that promises natural quality, reaching a wide set of devices, on best effort networks, at price points that deliver significant savings and works for B2B and B2C solutions and even high scale C2C applications.  The compelling advantage of this architecture fuels Vidyo’s fast growth (four times faster than the rest of the industry)

Recently we have seen a number of players aiming to address the space between new high-quality solutions, and the legacy connectivity issues by offering a ‘transcoding room in the cloud’ that allow different technologies to interconnect in a much simpler way than was previously  available to users. People who use legacy systems spend a lot of money on their equipment and find that it is not easily usable for communication outside of their company. These “cloud based” services, although not cheap, are welcomed by such people that want to improve the return on investment of their equipment.

That’s where VidyoWay comes in. VidyoWay addresses ALL three factors of cost, complexity, and limited connectivity for legacy devices to remove the barriers to enterprise visual collaboration more effectively than any other solution in the market. Being completely free and super easy to use we hope that it will become the standard way for people to connect their legacy devices. VidyoWay will eliminate the need for IT assistance and the age-old question: “I am using one interconnectivity service and you are using another, now what?”

So what’s in it for Vidyo?

VidyoWay gives video conferencing users something that they have wanted for a long time. With this service, they only need to configure their legacy architecture room system ONCE to connect with VidyoWay. The same way several callers may dial a single 800 number to join an audio conference bridge, video conferencing participants can now use a single dialing scheme to leverage video communications with other business users regardless of their device. The extra bonus – everyone is already ‘VidyoReady’ because VidyoWay federates for free to any hosted or on-prem videoconferencing system. This allows Vidyo to have a dialog with all the end users that are not ready to switch to a new architecture yet and help them to do so in a gradual way. Think about it, we are closing the gap with free interconnectivity.

 

Some of you may be wondering whether this will decrease Vidyo sales because it is available for free. To the contrary: it will increase sales as it connects the Vidyo user-base to all organizations that use legacy systems. As these organizations switch to us, mobile devices, desktop conferencing and telepresence rooms will already be ready for Vidyo’s product line.  The legacy world is measured in about a million endpoints and is still a very small fraction of the potential market of hundreds of millions of personal endpoints and affordable telepresence users that our paid products are addressing. VidyoWay’s fair use policy requires the use of the service for the purpose of legacy device interconnectivity and conferencing. Consequently the use of VidyoWay for legacy endpoints doesn’t even put a dent in our target market for our full product portfolio. Moreover, native use of Vidyo (not via transcoded legacy endpoint) provides tremendous quality and cost benefit which drove our business to grow four times faster than the industry average.

So far, the reaction to this news has been overwhelmingly positive. Here is what some of the industry’s key analysts and media have said about VidyoWay:

“Vidyo’s new VidyoWay offering was very impressive. This compelling new service solves the ease-of-use problem that has plagued the industry for years. The VidyoWay demo was very comprehensive – it’s easy to use, borderless and most importantly free! We believe the VidyoWay offering will be a hit with channels and customers.” - Troy Jenson – Managing Director and Senior Research Analyst, Piper Jaffray

“Vidyo continues to prove themselves as a leader in market innovation, technical excellence, scalability and adaptability to varied video conferencing environments. The new, free VidyoWay service is sure to positively disrupt the market as Vidyo has been able to do in recent years. VideoWay has the true potential to expand the video conferencing and collaboration market to mass deployment levels.” – Roopam Jain, Industry Director, Unified Communications and Collaboration, Frost & Sullivan


“Multivendor interoperability is a real pain point in the video conferencing industry. Interconnecting video conferencing systems that businesses have deployed is certainly possible, but is often both complicated and expensive,” said Brian Riggs, research director at Current Analysis. “A service like VidyoWay should have considerable appeal among companies seeking a straightforward way to make video communication as commonplace as telephone calls, at no cost to the end user. Vidyo continues to dramatically change the economics of B2B video conferencing.” - Brian Riggs, Research Director, Current Analysis

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Ofer Shapiro co-founded Vidyo in 2005 and pioneered Personal Telepresence, enabling a new generation of software-based natural, multi-point HD video conferences on desktop computers, room systems, and mobile devices. Prior to Vidyo, Ofer spent eight years at RADVISION where he was responsible for the development of the first IP video conferencing bridge and gatekeeper technology and the first commercially successful video conferencing architecture. He also served as senior vice president of business development responsible for strategic sales and relationships. Ofer was a contributor and one of the editors of the H.323 standard. Ofer has over fifteen years of experience in bringing disruptive technologies to market. He holds a Master’s Degree in Applied Physics.

How I Created a High Def Conference Room in Under 3 Minutes!

It was 4:55 pm the day before a regional conference on interactive medicine, at which our CEO was chairing a panel discussion at 1 pm.  I just opened up an email from one of our panelists who informed us that he had a “can’t miss” meeting come up at 2 pm, immediately after our panel session, and this would mean he would have to cancel his appearance.  Since we develop applications using video communications, our first thought was to ask, could he still be available during the 1-2 pm time slot to participate in the panel remotely via televideo? The answer was yes, so we next turned our attention to how to make this work.

One of our marketing managers called the show organizers to see if an internet connection and PC projection system would be in the room? Check. Could we get in to set up a video feed and test in the morning before the sessions started? Check. So at 5:15 pm I tossed my Chat 50 speakerphone and HD Pro Webcam in my backpack, and headed out the door.

The next morning at 7:15 am I arrived at the conference center. At 7:25 am, I was standing in front of the speaker’s podium at the keyboard of the PC connected to the overhead projector. I reached into my bag, pulled out and plugged in my two devices, opened up a browser, typed in the URL to our Vidyo server, and logged in. It was now 7:26 am, and I had a video window open and my devices were connected. I placed a quick call to our remote panelist, who was in his office early waiting for my call, and let him know we were up and running. I had emailed him my unique meeting room link the night before so all he had to do was click on that and seconds later we were connected.

We verified high quality HD video on both ends, and that the camera was set to capture the entire room. Then we did a sound check. Standing in the front of the room, our presenter heard me clearly. I was skeptical he would be able to hear the audience questions so I stood in the back to test, and he still heard me clearly.  The time? 7:29 am.  I had succeeded in setting up an HD quality video and audio link in under three minutes!

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Peter Eggleston, Chief Marketing Officer, SBR Health, Inc. Over the last 20 years, Pete has served in various sales and marketing leadership positions throughout the high-tech industry, including Founder and CEO of AdME, Inc., VP of Sales & Marketing for Sonic Network, Inc., and Senior Director of Business Development at Millivision, LLC. Pete has served as a faculty member at Northeastern University and the Rochester Institute of Technology. He has authored over 40 papers and articles, anchored two columns in industry magazines, written blogs on pragmatic marketing and business development principles and serves on the advisory boards of several start-up companies and organizations throughout the New England area. Pete received a MSCS degree from Rochester Institute of Technology, a BEEE from SUNY at Stony Brook and holds several industry certifications.

Vidyo Partner Breakfast at InfoComm

Are you attending InfoComm in Las Vegas in June 2012?

If you are, here is a great opportunity to meet Vidyo executives face-to-face to get an update on the video conferencing market, latest and greatest on Vidyo product announcements, how to take advantage of marketing programs and certifying your sales force on Vidyo.

Vidyo is participating in the InfoComm event in Las Vegas from June 12th through 15th. During the show, Vidyo’s executives are speaking at several sessions and Vidyo is making significant product announcements that will unleash opportunities for Vidyo partners.

We would love to have you over for breakfast and an interactive session with Vidyo executives.  This breakfast would be a great opportunity to learn more on what’s happening in the video conferencing market.  If you are new to Vidyo and are interested in partnering, this provides an excellent opportunity to get to know not only the award winning Vidyo video conferencing solutions, but also meet the leadership driving Vidyo’s success in the market place.

WHO SHOULD ATTEND?

  • Current Vidyo Partners
  • Video conferencing solution providers considering Vidyo as a platform to deliver solutions

LOCATION:

Renaissance Las Vegas Hotel, Opposite Las Vegas Convention Center, 3400 Paradise Road  Las Vegas, NV 89169

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AGENDA ON JUNE 14 2012

8 AM to 8:30 AM: Breakfast

8:30 AM to 9:30 AM: Executive Presentations

  • Ashish Gupta, CMO and SVP Corporate Development
  • James Fairweather, VP Worldwide Channels and Sales
  • Robb Cason, VP Adoption Services
  • Mark Noble, Sr. Director, Product Marketing

9:30AM to 10AM: Q&A and Networking

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Jim Fairweather, Vidyo VP of WW Channels and Sales

RSVP: Send an email by June 10, 2012 to partnermarketing@vidyodev.atre.net to reserve your spot. Bring your InfoComm badge for check-in.  Send name, email, title, company name of the attendee to register.

(Seats are limited. Two people maximum for each company.)

 

Thank You for being part of the Vidyo partner community! I look forward to seeing you at the breakfast.

 

Sincerely,

Jim Fairweather, Vidyo Vice President of WW Channels and Sales

Telehealth Trailblazers

During the week of ATA 2012, Vidyo hosted our inaugural Healthcare Advisory Council meeting on May 2nd  at our Executive Briefing Center in Redwood Shores, CA.

Council members participated in a dynamic exchange of current use cases, future trends and best practices in healthcare using video conferencing solutions from Vidyo.  A common theme emerged as council members recounted the benefits of expanded access to quality healthcare through the use of Vidyo between endpoints such as the iPhone, iPad and Android mobile devices.  Please review this 5 minute highlight video if you want to understand how Vidyo, along with these thought leaders, are demonstrating the vision that is needed within Healthcare today.

Vidyo Co-founder and CEO, Ofer Shapiro, delivered a presentation highlighting recent announcements to the Vidyo portfolio and engaged in dialogue with the council members about video conferencing needs in healthcare. At a time where healthcare expenses are rising at astounding rates, Vidyo technology is enabling patients to see the appropriate healthcare professionals without having to leave their homes.  Vidyo is also enabling consults between healthcare professionals to occur in a timely manner between locations only limited by the reach of the internet.

Also presenting at the council was Dr. Dale Alverson of the University of New Mexico and Dr. Jeff Kessler of the Georgia Partnership for Telehealth.

Dr. Alverson, a past President of ATA, talked about the global aspects of International Telehealth, specifically discussing the ability of doctors in the Amazon to meet with remote patients and local healthcare professionals while working from a floating clinic.

Dr. Kessler revealed that the number of Telehealth patient encounters in 2011 in GA alone was over 40,000. The fields of psychiatry, neurology, Telestroke and rural patient care have been most aggressive in utilizing video conferencing thus far, and expansions into many other fields are rapidly emerging.

Council members and the Vidyo executive team came away from the meeting with a great deal of excitement about the future prospects of Vidyo-enabled telemedicine and Telehealth solutions to improve the quality and decrease the cost of providing critical services to patients around the world.

Mobile Telemedicine: Interview with SBR Health CEO Chris Herot

SBR Health Demonstration at Vidyo's Booth at ATA 2012 (Booth #936)

Everything is moving to mobile these days, and healthcare is no exception. Christopher Herot, co-founder and CEO of SBR Health, is a recognized business and technology leader who has spent years developing and evaluating video, mobile and real-time video communications solutions. In this one-on-one interview, Chris shares his thoughts and predictions on how mobile technology will transform the healthcare space and beyond. From how we buy care and keep in touch with family, there are many examples of things that are being impacted by mobile.

How have you seen this shift?

There was a time when every young ambitious professional had a day planner. The iPad is now the equivalent. It’s your phone, calendar, email, entertainment, and computer – your method of communication for everything. This has really transformed a number of industries. Retailing is now different. People can do comparison-shopping using their phone. It’s even changed travel to some degree. You can get your boarding pass on your phone and check into places on Foursquare. For the longest time, it looked like healthcare was not a tech-savvy field but this is quickly changing.

What role does mobile play in the healthcare space?

iPads are taking the medical world by storm. They’re just the right form factor for healthcare. Apple reimagined what you can do with a tablet and has provided for an entirely new experience. Doctors don’t want other tablets. They want the iPad.

Some thought early tablets failed in terms of usability based on size but Apple demonstrated it wasn’t just about size but more about the user experience. There’s something truly unique about being able to type medical information while looking at your patient. This increases physician-patient engagement.

What’s the benefit?

There’s proven clinical value. Tablets have given doctors better access to tests and other medical information. A recent study published in the Archives of Internal Medicine found that iPads help doctors be more efficient at ordering tests and procedures for their patients. My thesis is that iPads allow physicians to do more in real time and make healthcare more convenient.

The real and long-term benefit of mobile technology is in bending the cost curve in healthcare. This goes beyond getting doctors to accept lower fees and cut down on unnecessary tests. The bulk of the cost is to get Americans to stop eating so many donuts. The way you make people healthier is to make it easier and convenient for people to see their doctor. This will drastically cut healthcare costs.

Why?

The demand for mobile reflects where we’re at as a society. The doctor is not always in his office ready to take your call, and so many of us are on the go. Being able to get access to the healthcare system wherever you are – work, home, out and about – is really critical. To make that work, we have to be able to see the patient and share what we see with other people. Tablets are small enough to be portable but also have real data on the screen.

How will this be adopted?

It will happen fastest where the payment model is evolving away from the fee for service. You’re seeing this with concierge practices. Once you make it easier for patients and doctors to do a virtual visit, I expect that will serve as an example to other parts of the world. There are places like the payers and insurance companies who see this as a way to improve healthcare delivery. You’ll see this first in places that have the luxury of not having to worry about restrictions. Concierge and post-acute follow up are prime examples.

SBR Health is developing the technology that will enable videoconferencing and real-time communications to benefit patients and doctors alike. Healthcare outcomes improve when collaborative communication that’s convenient takes place among doctors, specialists and patients, and we’re working to make it as simple and secure as possible.

 

SBR Health’s solutions leverage Vidyo’s technology and are currently demonstrated at ATA 2012, at the Vidyo booth (#936). For more information about our demonstrations, panels and presentation at ATA, click here.

Philips and Vidyo Join Forces to Deliver Amazing HD Telehealth Platform

Today Vidyo announced our collaboration with Philips  - one that we believe has huge potential to uniquely satisfy a variety of needs in within Healthcare in general and telehealth in particular.

Philips is integrating Vidyo’s market-shifting video conferencing solution into its telehealth solutions for hospitals by using Vidyo’s Application Programming Interface (APIs) to embed video communication into its healthcare platform.  The resulting solution is designed to improve quality of patient care while optimizing clinician workflows and reducing costs.

By adding Vidyo to its clinical IT framework, Philips will augment a variety of processes and services with natural visual communication capabilities, to facilitate hospitals initiatives focused on improving outcomes and achieving meaningful use. The collaboration leverages the many advantages of the Vidyo solution – natural and low latency video interaction, reliable,secure, private and consistent operation over public networks, an intuitive user interface, scalability and accessibility from any device that is connected to the Internet.

What impact can these Vidyo advantages have for healthcare providers?

  1. Reduce re-admissions via frequent and cost-effective follow-up virtual visits
  2. Improved efficiency and accuracy of clinical workflows and related processes.
  3. Improved productivity with existing staff and reduced number of mistakes
  4. Ability to use a single unified platform for all processes, from remote consults, patient monitoring and follow up, to peer consultation and training.
  5. Reducing the cost of point of care, both in terms of equipment and network as well as in terms of IT support.

Initial plans are to integrate the Vidyo platform  with the Philips eICU Program . This Program enables health systems to transform critical care with an integrated, system-wide approach that leverages scarce critical care resources, integrates clinical decision support, and standardizes evidence-based care across the enterprise. The Philips eICU Program drives clinical transformation that is proven, predictable, and sustainable.

Considering Philips’ comprehensive portfolio of healthcare products – from home patient monitoring, to remote consultation – we look forward to the potential opportunity to  integrate with other Philips products.

This is a major step for both Vidyo and Philips – merging telepresence and medicine into one discipline that seamlessly combines both remote and face-to-face interaction between healthcare professionals, caregivers and patients.

 

Vidyo Selected by IBM as Only Video Conferencing Application Partner to Join PureSystems Global Rollout

Vidyo is among the first application providers to be certified on IBM’s new family of expert integrated systems.

Communications is a critical service that demands very high availability. In contrast to a telephony application, videoconferencing has not been expected to be reliably available at the same level. For videoconferencing to be viewed as a widely deployable communications service by IT, it must vastly improve to become a dependable utility. Large organizations and service providers have found that employing virtualization dramatically improves high availability by abstracting the application from the physical hardware, and enabling deployment on-demand to any available server. This may be the key for video communications when deployed in large scale to support personal devices.

Vidyo has moved rapidly to support deployment in virtualized environments. Near the end of 2011, Vidyo announced that it had virtualized the media plane for videoconferencing and Ofer Shapiro, Vidyo’s CEO, made the statement, “Vidyo’s virtualization of the media plane is as significant to the video conferencing industry as VMware’s virtualization of the compute plane was to the data center.”

Just last month, Vidyo announced the VidyoRouter™ Virtual Edition, and demonstrated this running on VMware at Enterprise Connect. Today, Vidyo is thrilled to make IBM’s list of business partners certified as ready for PureSystems.  With this certification, we are excited to change the enterprise IT experience as we know it and welcome our customers to the next era of videoconferencing reliability and scalability with availability of VidyoRouter VE this summer.

Vidyo is uniquely positioned to deliver video communications as a virtual application.  Vidyo’s endpoints and infrastructure components are software running on general purpose processors. But the key factor is that the multipoint requirement for rate and resolution matching is performed by merely making intelligent packet routing decisions upon encoded packets. This is a lightweight computational task compared with the resource intensive challenge of transcoding required by all of the legacy vendors to deliver equivalent functionality. With Vidyo, the media plane is easily virtualized, consumes resources efficiently and scales to support large numbers of simultaneous connections. Perhaps this is why IBM selected only Vidyo as a videoconferencing application partner to participate in the global rollout of IBM PureSystems.

Organizations need to be confident that video communications will be “always available” if they make it core to their communications platform. Now with Vidyo’s leadership, organizations that want to deploy highly available videoconferencing multipoint infrastructure can do this as a virtual application, so the hardware variable is removed from the reliability equation. With Vidyo, everyone can meet face to face, remotely, with confidence.

To read the full IBM press release, click here!