Vidyo Rises to the Top of the Video Conferencing Industry

In the last couple of months, both Gartner and IDC have released their assessments of the major video conferencing vendors. While the two largest vendors have maintained their overall ranking, the real news is that when you look at both of these reports, they triangulate on Vidyo as the number three company in the video conferencing market. And if these analyst firms were to consider Vidyo’s footprint gained through our technology licensing to companies like Google, Nintendo – check out the new Wii U!! –, Philips and Ricoh — it just may be that Vidyo has the largest video endpoint footprint of the entire market.

Gartner – Marketscope for Telepresence and Group Video Systems

This report examines the leading video vendors for both single and multi-codec systems for midsize and large enterprises. Gartner found “a significant shift in customer preference during the past 12 months, with the emphasis on dedicated multiscreen rooms transforming to more flexible and modular alternatives for group video.”

And their assessment of how we’re doing:

“Vidyo has continued to execute effectively on marketing in 2012, driving outsized brand awareness relative to its larger competitors, notably in midsize enterprises. Vidyo’s software-centric model for video does not rely on MCUs to accelerate match and transcode calls. As a result, enterprises can trial and deploy Vidyo’s solution quickly, an important attribute for midsize opportunities. While now being adopted in different iterations by other vendors, SVC, in the context of their patented Adaptive Video Layering technology, remains a differentiator for Vidyo, enabling it to extend video calls effectively over a broad range of networks. While this capability is not essential to mature, internally focused video environments found in large enterprise, it offers important flexibility for midsize enterprises that are more likely to run video over the public Internet.

Vidyo was one of the first movers to support video calling on iPads and Android devices, and offers individual users the ability to dynamically manage video layouts to suit their preferences. Vidyo has addressed the room-centric conferencing environment in several ways. In addition to providing a gateway to standards-based room appliances, Vidyo introduced VidyoPanorama, a fully modular approach that allows displays of varying form factors to be collected into a multipoint experience, engaging Vidyo endpoints from the far end of a room. While VidyoPanorama has not been a primary deployment model for customers, Vidyo continues to innovate against an emerging set of new display technologies and does not tie their value to a specific form factor.”

The overall takeaway is that Vidyo shares the “Positive” category with one other company just behind the two largest vendors in the video conferencing market:

To download the full report, click here

IDC MarketScape: Worldwide Enterprise Video Conferencing Equipment 2012–2013 Vendor Analysis

This study covers nine vendors and looks at the characteristics that IDC believes lead to success in the enterprise video market while providing an overview of the competitive fitness of their global solution.

IDC notes that “the customer experience will rule.” This plays perfectly to the key strength of Vidyo’s Adaptive Video Layering architecture which delivers the best experience for every participant based upon their bandwidth, CPU and resolution. The customer experience will be crucial to driving video conferencing to where it belongs—into “applications with seamless immersion into a company’s crucial business processes.”

For video conferencing buyers, the IDC report gives the following advice (which we feel plays directly into Vidyo’s most recent service provider initiative): “As an alternative to deploying a video network infrastructure on-premise, video-as-a-service offerings today can provide much-needed flexibility and a less capital-intensive option for customers to consider for cloud-based video network infrastructure.” Vidyo’s service provider initiative, called a White Label Service, enables a named user at $30/month with unlimited video conferencing. Vidyo expects this model to be very appealing to a large portion of the SMB market.

Overall Vidyo was ranked third, based upon the Strategies axis and fourth, on the Capabilities axis. See the MarketScape map below, and click here to download the paper.

Gartner and IDC are two of the most respected IT analyst firms, and their assessments have tremendous influence on IT buyers. Vidyo is not just in their sights, but has become the primary option for those who have invested in the two largest installed bases. As Vidyo continues winning strong customer advocates and growing its market share at a much faster rate than the two larger and older players, I predict that Vidyo’s ranking will go even higher in the years to come.  (Everyone’s making 2013 projections, so this is mine!)

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Marty Hollander is Vidyo’s SVP of Market Development. With more than 20 years of high-tech marketing experience, Marty specializes in developing lasting strategic assets through creative market development. Previously, Marty served as Vice President of Marketing at Cemaphore Systems, Latitude Communications (later acquired by Cisco) and ProactiveNet (later acquired by BMC). He also founded CollectiveSpace and IntelliCorp, where he played a variety of executive roles. Marty has also held senior level positions at Silicon Graphics and Storm Technology. Marty earned an MBA from Stanford University as well as an MS from Carnegie-Mellon University.

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