In this four-part blog series, we’ll explore the top business challenges solved by cloud-based video collaboration. Part one focuses on connecting highly mobile employee roles that can be found in any industry, like field sales, field services, and consultants. And some industries have even greater needs for reliable mobile collaboration, like manufacturing, oil & gas, and healthcare.

As organizations seek to optimize field operations, the adoption of BYOD mobile collaboration is expanding. According to a recent report published by Nemertes Research1, 32.5% of enterprise employees now use WLAN, cellular, or other forms of wireless as their primary network technology. This ups the ante when it comes to video-enabling mobile users for business collaboration, because mobile and wireless networks are often unpredictable in terms of performance.

The definition of mobile video collaboration is expanding as well: mobile collaboration is no longer limited to smartphones and tablets. There are emerging mobile use cases, like “see-what-I-see” field services applications leveraging smart glasses, drones and more. According to ABI Research2the enterprise wearables market is exploding and expected to reach $18 billion by 2019.

Many IT managers are turning to cloud to video-enable mobile devices for employees. But not every video conferencing cloud is the same when it comes to delivering video that has the error resiliency to stand up to the challenges of wireless networks (both Wi-Fi and 3G / 4G). In fact, this is an area where users can regularly experience 20% packet loss, and many cloud video conferencing solutions provide an unacceptable experience with only 10% packet loss.

So how do IT managers deliver a reliable video experience to mobile if they are looking to the cloud to solve this issue? They need to select a video cloud solution that can continuously optimize the video being transmitted by adapting the video streams for the specific mobile device’s capabilities and current network conditions. This dynamic network adaptation is crucial to the reliability of the mobile experience, and reliability, quality and predictability drives the success of mobile video initiatives in the field.

1. https://www.nemertes.com/reports/2015-16-enterprise-technology-benchmark-unified-communications-and-collaboration
2. https://www.abiresearch.com/press/enterprise-wearables-market-to-reach-us18-billion-/