Legal Industry is Poised for Explosive Growth in Personal Telepresence

Time is an expensive commodity. And few industries price time higher than in the legal profession.

So utilizing video conferencing to collaborate more efficiently and eliminate costly travel time, has been a high priority for law firms. Most major firms have been using the legacy video conferencing solutions.

A very large percentage of legal work involves collaboration, whether that is for attorneys working as a team or negotiating with counterparts representing the other side. While the legal profession has recognized the value of being able to meet face-to-face to accomplish their work, the video conferencing tools they’ve used have mainly been room-based. This experience has not been compelling because they’ve sat at traditional conference tables and had the experience of seeing their counterparts as barely recognizable figures around a large table. Well, times are changing for law firms, and today we just shared the Vedder Price story. Vedder Price upgraded from their Polycom legacy past to the modern Vidyo world.

Vedder Price has now used VidyoConferencing for almost a year. Vidyo was chosen to replace the firm’s legacy system which, according to the company, had become extremely limited in terms of flexibility and scalability, and wanted to ensure the new solution fit their UC strategy. Since they were a Polycom customer and had an investment in legacy room system and MCU hardware, they wanted to be sure that making the switch would deliver the desired benefits.

According to Lonnie Horvat, Vedder Price’s Audio-Visual Systems Specialist, “When I was approached about testing Vidyo as a possible component of our Unified Communications strategy, I was already familiar with the Vidyo online demo but hadn’t put the actual equipment to the test. We rigorously tested the VidyoGateway, VidyoRouter, VidyoPortal, VidyoRoom Units and VidyoDesktop for nearly 3 months. Our conclusion was that Vidyo provided the best high-quality image with the smallest network footprint; equipment and infrastructure cost was considerably lower than any other comparable option, and Vidyo provided the most flexible solution for now and into the future.”

Vidyo has other law firms as customers and many more doing their own trials. We are encouraged that the legal industry is coming to recognize that democratizing video communications to each person’s office or even to their iPad for mobile access is now the priority over just outfitting conference rooms for meetings. Having a major success within her firm, Vedder Price’s MIS Director says it better than I can:

“Vidyo offers significant advantages over other options, allowing us to easily and affordably expand into the future with incredible geographic flexibility, interoperability, and the choice of using a variety of different devices to access video conferences,” said Maureen Durack, Director of MIS at Vedder Price.  “After using Vidyo, we realized that legacy systems like Polycom are archaic solutions. Those companies can only go so far in reengineering what they have.  Vidyo’s one-of-a-kind SVC-based software platform with Adaptive Video Layering is a totally new approach that is much more suited for firms such as ours that have an immediate need for cost-effective, high quality video conferencing. With Vidyo we won’t have to worry about expansion and updating in coming years because they’re committed to staying on the forefront of technology and keeping up with new form factors such as mobile devices.”

Vedder Price is currently using VidyoConferencing for daily interactions among the firm’s attorneys across all of its locations, ongoing continuing legal education trainings for Vedder Price attorneys, and for remote depositions with clients and outside firms in various cities around the world.  We look forward to delivering this same value to all of the other major law firms and freeing them from the inflexible proprietary hardware architectures of the legacy video conferencing suppliers.

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Marty Hollander is Vidyo’s Senior Vice President, Market Development. With more than 20 years of high-tech marketing experience, Marty specializes in developing lasting strategic assets through creative market development. Previously, Marty served as Vice President of Marketing at Cemaphore Systems, Latitude Communications (later acquired by Cisco) and ProactiveNet (later acquired by BMC). He also founded CollectiveSpace and IntelliCorp, where he played a variety of executive roles. Marty has also held senior level positions at Silicon Graphics and Storm Technology. Marty earned an MBA from Stanford University as well as an MS from Carnegie-Mellon University.