Vidyo Sets Benchmarks: Leads Video Conferencing Market Trends and Industry Follows

From the time we unveiled our first product in 2008, Vidyo has been noted as an innovation leader in video communications and collaboration. We have continued to advance the industry and repeatedly deliver on our promise to provide superior video conferencing solutions for our customers and partners. Again and again, we demonstrate new and innovative ways to bring video conferencing to the masses through our patented technology, based on scalable video coding (SVC).

Today it is clear that the new paradigm introduced by Vidyo years ago ultimately caused a shift in the video communications market. More and more large-scale Vidyo deployments are being realized — such as CERN’s, hosting thousands of Vidyo meetings a month or Google Hangouts, servicing tens of millions of users. Market leaders and opinion makers who may have once been skeptical are now acknowledging that Vidyo really HAS changed the game. Vidyo set the bar in video communications and the value proposition that we articulated so many years ago has now become the precedent for those looking to invest in a future-proof, scalable video conferencing solution.

Recognized market analyst firms like Gartner and Forrester have been following this industry for years, even before Vidyo came on the scene. It is their mission to collect both qualitative and quantitative data about industry innovation and new market developments; these organizations have been long-trusted for providing astute, comprehensive information for those interested in the market. Recently, two reports, in particular, are of note. Why? Because, we believe both the Gartner, IT Market Clock for Enterprise Video, 2013 and the Forrester Wave™: Desktop Videoconferencing, Q3 2013 validate Vidyo’s long-standing vision for the entire market. Vidyo believes the Forrester Wave Desktop Videoconferencing, Q3 2013 report supports key trends that are core to its value proposition:

• The shift from hardware room systems to software endpoints
• The importance of a strong mobile solution
• The proliferation of WebRTC
• Scalable video coding (SVC) based architecture that Vidyo pioneered allowing the best video quality among all participants

We believe these are trends and market directions that Vidyo has pioneered and cultivated, some for over five years! Diving deeper into the analysis, we believe the “,” found below, indicates that these types of innovations may make the difference and are “the advantages” in a changing video conferencing market.

In addition, our collaboration with Google to bring Vidyo’s SVC technology to WebRTC, and our work in standardizing H.265 SVC, are further evidence that our unique architecture is both standards-agnostic and future-proof. Vidyo continually hones its time-tested arsenal of vision, technology leadership and knowledge to continue to lead the market in innovation.

Gartner, IT Market Clock for Enterprise Video, 2013
This IT Market Clock illustrates the relative market maturity and commoditization levels for the leading enterprise video asset classes (see “Introducing the Gartner IT Market Clock”).

 

What makes the above Gartner, IT Market Clock for Video Enterprise, 2013 analysis especially interesting is that, we believe it strongly validates Vidyo’s strengths and initiatives. It’s a clear illustration of the individual
components that comprise Vidyo’s unique value proposition and future-proof product line for IT and business leaders and confirms what we have been stating for many years.

Below are a few key findings from the report:

  • Video conferencing endpoints are shifting from a mix of purpose-built room appliances to a broader base of endpoints that now include unified communications (UC) solutions, dedicated softclients, browser based endpoints and mobile apps.
  • Video infrastructure associated with multipoint bridging and hosted conferencing is transitioning from high performance hardware platforms to more scalable software implementations to support a larger population of endpoints and to reach a growing base of ad hoc demand users.
  • Video codec innovation presents more integration challenges for enterprises that do not have sufficient governance of their video endpoints and infrastructure.
  • Enterprises are demonstrating the desire to leverage video for broadcasting, narrowcasting, virtual
    presence and a range of other applications outside of traditional telephony and conferencing.
    Many of these use cases place additional emphasis on the storage and search of video content.
  • Cloud implementations of video-as-a-service are moving beyond existing exchange and federation models to facilitate the mixing of consumer, enterprise and extra-enterprise video systems for ad hoc calls.

The report underscores a significant shift in the market, towards personal and mobile endpoints. We believe this is reshaping the landscape for group video collaboration.

The Forrester Wave™: Desktop Videoconferencing, Q3 2013
In another recent market analysis, Vidyo received top ranking for its technology partners in the Forrester Wave™: Desktop Videoconferencing, Q3 2013. Forrester cited Vidyo as a “strong performer” and as having “best overall video quality and performance” of all the 10 vendors that participated in its September 2013 analysis.

According to the report, “Vidyo’s routing architecture shifts the heavy media-processing power from bridges to the endpoints, significantly reducing the cost per port to deploy video conferencing.” Additionally, “In our demo, Vidyo clearly delivered the best overall video quality, even with a large number of participants. Vidyo is foremost a provider of desktop video conferencing but also sells room systems based on the same software and routing architecture. Its ability to deliver solutions from the desktop to the conference room put it more squarely in competition with room-based vendors…” The report also states, “In contrast to our 2012 evaluation of Vidyo, during the 2013 Forrester Wave, it provided impressive enterprise customer references, each using its technology on a large scale.”

For all of these years, Vidyo’s overarching message has been that video conferencing must be simple, natural and universal. We’ve repeatedly stated that video conferencing needs to work on any device, be available on any type of Internet connection, and be accessible to everyone at an affordable price. This is why we’re especially pleased to receive such acknowledgement and affirmation from these two market reports.

The transition in the Enterprise from “minimal adoption” to “main stream adoption” of video conferencing has been exciting to watch and be a part of. Vidyo has made a significant contribution to this shift in the market, which is evidenced by the findings of the Gartner and Forrester reports. We urge you to connect the dots …. REALLY consider what these analyses indicate. Download the full Gartner, IT Market Clock for Enterprise Video, 2013 report here.

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*Gartner, IT Market Clock for Enterprise Video, 2013, Robert F. Mason | Whit Andrews, 12 September 2013

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Many of the products and features described herein remain in varying stages of development and will be offered on a when-and-if available basis. The product plans, specifications, and descriptions are provided for information only and are subject to change without notice, and are provided without warranty of any kind, express or implied. Vidyo reserves the right to modify future product plans at any time.

 

Ofer Shapiro, Vidyo co-founder and CEO, has been an innovative force at the heart of major architectural transformations in the videoconferencing industry since 1996. He was integrally involved in the development of the H.323 specification and the first IP based multi-point control unit architecture and gatekeepers, developed the use of H.264 Scalable Video Coding (SVC) for video conferencing, and led the development of a new media relay based architecture- the VidyoRouter. Ofer is a named inventor on 40 issued and 28 pending patent families. He was named a World Economic Forum Technology Pioneer, and received the Wall Street Journal Innovation Award for Disruption in the category of Internet, Networking and Broadband. 

 

 

 

3 thoughts on “Vidyo Sets Benchmarks: Leads Video Conferencing Market Trends and Industry Follows

  1. Come essere competitivi nel mercato della videoconferenza? Gartner svela i I 4 trend del mercato…

    Vidyo si conferma azienda pioniere della telepresenza personale: i suoi standard determinano le tendenze di mercato I trend del mercato della videoconferenza, analizzati da Gartner nel rapporto IT Market Clockper for Enterprise Video (12 settembre 2013…

  2. Vidyo is compliant with UCIF Mode 2s (Temporal & Spatial scalability). But why not UCIF Mode 3? (Temporal, Quality, and Spatial) and what about variable bit rate? Wouldn’t a system that has manages scalable resolution, encoding/decoding quality, frame rate, and variable bit rate be better?

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