Most IT leaders and business managers agree that the chief driver to move enterprise applications to the cloud is the financial impact. Cloud deployments typically reduce transaction costs and are easier on the bottom line. And for many organizations, OpEx models are preferable to CapEx, because they provide an inherent agility that frees IT leaders from having to make significant, long-term technology investments to be amortized over time.

But a recent study by Nemertes Research revealed an unexpected finding when it comes to video: the most significant driver for cloud video collaboration was not solely financial; it was business value. “Enabling External Participants” was named the top video cloud driver by 27.3% of IT professionals surveyed in their 2015-2016 UC Benchmark, ranking it above all other drivers, like cost savings, OpEx preferences, flexibility and agility.

Organizations need to communicate to partners, customers, clients, vendors, and patients. Across industries, from healthcare to education, from global enterprise to local government, the most successful organizations are not islands; they are part of a broader ecosystem, which is built on relationships. And nothing builds B2B and B2C relationships like face-to-face collaboration.

Employees need efficient and effective interpersonal collaboration, and are more engaged over video. They expect exceptional quality, instant connectivity, and access from wherever they work. While the business value of external collaboration is easy to understand, it can be difficult to directly quantify. VidyoCloud delivers on this business value, and fosters productive meetings by providing the best video quality in any network environment or device, and even just through the browser, which is another important workflow when connecting external participants.

Beyond enabling external B2B and B2C collaboration, the financial impact from cloud-based video collaboration is significant. Organizations realize savings by combining the standalone spend in web conferencing, audio conferencing and video conferencing rooms. They also experience measurable operational savings due to decreased travel. And an often overlooked benefit is the increased productivity, as on-demand visual collaboration curtails unproductive email conversations.

Try VidyoCloud for FREE to collaborate more effectively with your professional network.