I just got back from the VCI Group Conference, held this year at the Hyatt Regency in Monterey CA. As a colleague said to me upon learning I was planning on attending the event, “I can only imagine your dismay. Monterey is such an unpleasant place.” True to its reputation, Monterey was wonderful, as was the conference facility at the Hyatt. I can’t say the same for the hotel’s internet connection however — I wasn’t the only attendee struggling to get network access.
Vidyo was a Gold Sponsor of the conference and was able to participate in and contribute to multiple sessions, culminating in Ofer Shapiro’s keynote on the final morning of the event. Ofer’s keynote was titled “…And the Pursuit of Seamless Collaboration…”, and focused on the challenges facing our industry as we cross the chasm from 10s of thousands of room based endpoints to 10s of millions of room and personal endpoints. Ofer emphasized that traditional hardware oriented approaches cannot reach the economies of scale and meet the price to performance ratios necessary for mass adoption, and that new architectures and business models are needed to achieve that result. Many excellent questions were posed in the Q&A session directly after the keynote and, in fact, the topic was continued in the industry experts’ panel later in the day.
During the sessions and hallway conversations throughout the day it was clear that many in our industry: customers, vendors, integrators, service providers, analysts and press, are embracing the shift from hardware to software and from room systems to desktop and mobile devices. All seemed in agreement that the challenges presented during this transition will be more than outweighed by the opportunity presented in taking video to scale.
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Joan Vandermate is Vice President of Product Marketing at Vidyo and brings experience in sales, business development, product management and marketing leadership roles to her position at Vidyo. Most recently Joan lead product management for Avaya’s contact center solutions focused on delivering Avaya’s contact center portfolio to new and expanding markets including the software as a service (SaaS) and mid market segments. Previously Joan served as global Vice President of Marketing for Polycom, where she was responsible for marketing Polycom’s portfolio of video communications solutions. At Polycom Joan’s responsibilities included product marketing, competitive and go-to-market strategies for their video solutions to enterprises and service providers. She was previously the Vice President of Product Management at Siemens Communications, where she held P&L responsibility for a $300+ million telecommunications product portfolio.