When it comes to enabling B2B and B2C video collaboration, cloud-based video-conferencing is changing the way enterprises communicate. The benefit of cloud-delivered video goes beyond cost-savings: it provides technical and architectural advantages to solving the real-world challenge of connecting external participants, like customers, partners, clients and patients. In fact, external collaboration is the leading driver for IT managers to move toward cloud video conferencing instead of opting for an on-prem solution.

At the same time, WebRTC (Web Real-Time Communication) is poised to eliminate the confusion that often results with external video participants. No client downloads and installations. No plugins. No helpdesk tickets. Outside users can just click on a link to start interacting. Whether external partners are participating through Google Chrome or Mozilla Firefox, WebRTC delivers the easiest workflow for guest users. By making downloads and plug-ins a thing of the past, WebRTCoffers not only a video enabled experience, but also an effortless joining experience as well.

According to a report published by analyst firm Disruptive Analysis, WebRTC will be available on more than 6 billion devices by 2019. Not only is that figure staggering, it represents a huge opportunity for B2B and B2C communications.

At our next webinar, join me and UC technology thought leader Phil Edholm as we take you through the perfect storm of WebRTC + Cloud, and how it can impact your organization’s external collaboration initiatives, like customer engagement, partner engagement and more.

About Vidyo, Inc.

Vidyo is the leader in integrated video collaboration for businesses that require the highest quality, real-time video communications available to directly embed into their business processes. Millions of users around the world visually connect every day with Vidyo’s secure, scalable technology and cloud-based services. Vidyo has been awarded over 170 patents worldwide and is recognized by industry analysts for its cloud platform and APIs. Thousands of enterprises, service providers, and technology partners leverage Vidyo’s technology to create innovative HD quality video-enabled applications. Learn more at www.vidyo.com, on the blog, or follow Vidyo on Twitter @vidyo and on Facebook.

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