What is it, and why is now the time to implement?
As we move into the new year, 2023 brings many of the same uncertainties we experienced in 2022, including a host of complexities resulting from a global pandemic. Increasing costs and labor issues, plus opportunities arising from technological advancements, all contribute to a complicated environment – one were running a business and engaging with customers is anything but easy.
However, now is not the time to bury your head in the sand. It’s time to step up to the challenge, differentiate your business, and ride the wave of innovation. And it’s not as complicated as you might think.
Communications Platform as a Service, or CPaaS, has become the go-to delivery mechanism for more flexible, efficient, and innovative business communications. It enables businesses to easily support services like voice, messaging, video chat, screen-sharing, and multi-party video calls, helping create a true omnichannel experience that helps boost customer engagement, cultivate customer loyalty, and gain control over their margins. In 2022, the CPaaS market was valued at $16 billion and is forecasted to increase to $29 billion by 2025, according to Juniper Research. This growth highlights the desire for businesses to quickly, and easily, adopt new communications technologies.
But what exactly is CPaaS?
CPaaS is a cloud-based collection of tools on which businesses can develop, run, and distribute communications software. It provides businesses with cloud-based APIs, enabling them to easily embed real-time communications capabilities into any web, mobile, or desktop application with just a few lines of code or can be with any business whose operations include direct interaction with customers. For example, a business may want to incorporate personalized, face-to-face video interactions into its online shopping experience but doesn’t have a video expert on staff. CPaaS lets you do that. CPaaS caters to a variety of sectors and industries such as Telco, e-commerce, health, banking, education, and more.
Through the beauty of CPaaS, the complexity of incorporating enterprise-grade interactive communication channels such as voice or video is eliminated. Instead, you gain tremendous flexibility – allowing you to select the functions you need and customize your communication channels to what works best for your business. And because it’s a cloud-based service, you have complete control over all your data without the headache of developing and maintaining the supporting infrastructure.
How does CPaaS work?
The CPaaS function as a go-between, translating the communication between, for example, a video application and a website application. With CPaaS, businesses can leverage a complete development framework for creating their communication features without having to build their own. CPaaS usually includes software tools, APIs, SDKs, sample code, and pre-built applications. In order to support the successful CPaaS implementation, providers offer strong support and product documentation for the developers.
This makes it easier for companies to add new features to existing applications without having to go through the hassle of development. Some of the key advantages of CPaaS are that the development teams can save a lot on human efforts and infrastructure and shorten the go-live time to market. Developers can use the provided documentation, tutorials, guides, and timely consultation for their doubts, allowing them to focus on their application development.
Vidyo’s CPaaS provides businesses the ability to seamlessly integrate personalized, real-time video interactions into the moments that matter – from the first touch and every interaction thereafter. In addition, the rich communications provided by the high-quality, real-time video that Vidyo CPaaS delivers help businesses bring personal human interaction to their omnichannel experience. Designed with consistent APIs and SDKs, it enables developers to rapidly integrate video in any business application with a few lines of code on all major platforms – Windows, Apple, Google, iOS, or WebRTC. Give it a try for free and see how easy it is to get started.
Businesses use a wide variety of communication channels – and it is essential to provide a seamless, omnichannel experience and meet customers where they are at any given moment. If you miss them, you may not get them back. So, as you embark on this new year, consider the ease of implementing a flexible, scalable, cost-effective CPaaS solution to help increase customer engagement while differentiating and growing your business.
Watch for our next article, where we will examine why CPaaS is right for your business.